Aug 01, 2025
MOUNT ROYAL, NJ – August 1, 2025 – Talley Management Group, Inc. (Talley) has announced a partnership with the Singapore Exhibition and Convention Bureau (SECB), part of the Singapore Tourism Board (STB) marking the first global collaboration under Talley’s Destination Marketing Organization In-Market Engagement Agency (DMO IMEA) program. This partnership will bring Singapore’s dynamic business events offering to the forefront for U.S.-based associations, particularly within the STEM and medical communities.
"This partnership with Singapore represents a significant step in our plans to connect global destinations with the U.S. and international association community," said Manuel Collazo, MBA, Chief Growth Officer at Talley Management Group, Inc. "At Talley, we aim to foster meaningful relationships and create impactful initiatives that resonate. These goal-oriented sentiments and desire for stronger connectiveness is well-aligned with Singapore Exhibition and Convention Bureau’s interests."
The partnership will kick-off with an Executive Forum which will be held in Chicago later this year. Talley clients from STEM sectors will gather for insightful conversations on how international growth can help achieve mission impact and long-term association resilience, and how Singapore as a key Global-Asia node for business events enables associations to thrive.
“This exciting new partnership with Talley reflects Singapore’s deep commitment to global collaboration and the ambition to position our destination as the world’s leading MICE1 city,” said Eileen Lee, Senior Vice President, Americas, Singapore Exhibition and Convention Bureau (SECB). “By strengthening ties with Talley and its clients, we’re enabling organizations to unlock new growth in Asia. Singapore’s strategic location, proven track record in innovation and strengths in hosting world-class events make this partnership a natural fit – one that will empower globally connected, high-impact communities.”
The DMO IMEA program is designed to elevate destination partners' presence in key association markets through sustained, strategic efforts. This includes direct outreach to association executives, co-branded content, and curated events that align the destination’s strengths with the specific needs of associations. The DMO IMEA’s suite of initiatives includes invitation-only executive roundtables, strategic destination showcases, and client learning forums. These engagement opportunities will be instrumental in enhancing Singapore's visibility within the U.S.-based associations.
This collaboration underscores both organizations' dedication to community-building within the global meetings space. It also reinforces Talley’s role as a trusted advisor for associations and destinations seeking to expand their international reach.
About Talley Management Group, Inc.
Talley Management Group, Inc. is a leading association management company that provides full-service management to professional societies and trade associations. With a focus on strategic growth and engagement, Talley partners with organizations to deliver customized solutions that drive success.
About the Singapore Exhibition and Convention Bureau (SECB)
As the lead agency for the business events sector in Singapore, the Singapore Exhibition & Convention BureauTM, a group under the Singapore Tourism Board, is responsible for shaping and retaining Singapore’s exceptional reputation as one of the world’s best business events destinations. Our mission is to grow, nurture and reinforce Singapore’s reputation as a dynamic business events destination by drawing on its extensive network of people, technology and ideas to facilitate the delivery of memorable and high-quality meetings.
For more information, visit: www.visitsingapore.com/mice/en/why-singapore/about-secb
Contact:
Lauren Small
Talley Management Group, Inc.
+1.856.423.7222 ext. 119
lsmall@talley.com